During the Edo period, the "Golden Road" was a former highway along which gold and silver mined in Sado was transported to Edo. Many people traveled along this road, and post towns developed along the route. We will be holding a stamp rally where you can enjoy the culture and history along the Golden Road.

How to participate in the digital stamp rally
(No personal information registration is required)

1. Preparation

■Download the "furari" app from the App Store or Google Play .

■ Select "Golden Road Digital Stamp Rally" from "Open Rallies" on the home page and tap "Participate" on the rally details screen

When the display changes from " Participate " to "Stamp Card," your participation settings are complete.

2. Collect stamps

■Go to the checkpoint, scan the QR code and collect stamps!

■You can get stamps by taking a photo of the QR code. You can also get stamps at other spots and collect the number of stamps required to apply.

3. Benefit application

■The rewards available for application will be displayed depending on the number of stamps collected.

Once you have collected enough stamps, open the "Benefits" page, select the prize you would like to receive, and apply.

The more stamps you collect, the better your prize will be!

A total of 58 lucky winners will receive luxurious prizes!

Pure Gold Card
[1 person]

Koshihikari rice from Sado "Living with the Crested Ibis"
[5 people]

Honjozo Sado Kinzan
(Contains gold leaf)
[Hemmi Sake Brewery] [5 people]

Made in Sado
Whole Apple Juice
[7 people]

Sado Kisen coupon worth 5,000 yen
[10 people]

Sado's Gold Mine Oval Candy
[30 people]

*Can be used when purchasing tickets for the Sado Kisen Car Ferry and Jetfoil at each port. Only available by phone. Also, cannot be used for travel products. (Valid until December 31, 2026)

*The photo is for illustrative purposes only. The design of the actual prize may differ.

Sado Gold and Silver Mine Guidance Facility
Kirarium Sado

This video clearly introduces the appeal and value of Sado Island's Gold Mine, which has been registered as a World Heritage Site. Be sure to stop by before visiting the area.

18-1 Mehama-cho, Aikawa-sancho, Sado City, Niigata Prefecture
Tel. 0259-74-2215
Hours: 8:30 AM - 5:00 PM (Exhibition room last admission 4:30 PM)
Closed: December 29th - January 3rd

Sado Ogi Folk Museum and the Hakusan Maru Ship Exhibition Hall

In addition to exhibits on the folklore and maritime materials of the Ogi region, you can also enter a life-size replica of the Hakusan Maru.

270-2 Shukunegi, Sado City, Niigata Prefecture
Tel. 0259-86-2604
Hours: 8:30 AM - 5:00 PM (last entry at 4:30 PM)
Closed: December 29th - January 3rd

Arai Roadside Station Kubikino Information Center

This is the general information center for Roadside Station Arai. It can be accessed from both National Route 18 and the Arai Parking Area/Smart Interchange on the Joshinetsu Expressway.

58-1 Inoyama, Myoko City, Niigata Prefecture
Tel. 0255-70-1021
Hours: 9:00 AM - 8:00 PM (April - October), 9:00 AM - 6:00 PM (November - March)
*Shop open 9:30 AM - 4:30 PM
Closed: Open daily

Roadside Station Nagaoka Fireworks Museum

You can enjoy Nagaoka fireworks all year round at the impressive Dome Theater, as well as displays of launch tubes and fireworks. There is also a wide selection of gourmet food and souvenirs.

707 Kitamachi, Nagaoka City, Niigata Prefecture
Tel. 0258-86-7766
Hours: Nagaoka Fireworks Museum, 10:00 AM - 5:30 PM
*Other locations may vary by facility
Closed: Twice-yearly facility inspection days, December 30th - January 2nd, and other irregular holidays

Ueda City Tourist Hall, 2nd floor

Located on the east side of Ueda Castle Ruins Park, the building houses a shop on the first floor and a tourist information center on the second floor. Yanagimachi on the Hokkoku Kaido is about a 10-minute walk from here.

2-8-4 Ote, Ueda City, Nagano Prefecture
Tel. 0268-23-5408
Hours: 8:30 AM - 6:00 PM (Weekdays), 9:00 AM - 6:00 PM (Saturdays, Sundays, and holidays)
9:00 AM - 5:00 PM (December 1st - February 28th)
Closed: New Year's Holidays
*Business hours and closing days are subject to change.

Usui Barrier Site

It was established by the shogunate in 1623 as a checkpoint for entry and exit into the Kanto region, and controlled the entry of guns and the exit of women.

573 Yokokawa Otsu, Matsuida-cho, Annaka City, Gunma Prefecture
Tel: 027-382-7622
Open: No opening hours (visitors are welcome)
Closed: No closing days

Sarugakyo Barrier Museum

A checkpoint on the Mikuni Kaido road. Part of the former official residence is open to the public. Passes, travellers' belongings, and tools used by the checkpoint keeper are on display.

1145 Sarugakyo Onsen, Minakami-machi, Tone-gun, Gunma Prefecture
Tel. 0278-66-1156
Hours: [April-November] Mondays, Tuesdays, Saturdays, Sundays, and holidays: 9:00 AM - 4:00 PM
[December-March] Saturdays, Sundays, and holidays: 10:00 AM - 3:00 PM
Closed: New Year's holiday

Warabi City History Museum

It introduces the history of Warabi-juku on the Nakasendo road and the history of the cotton textile industry, which flourished from the end of the Edo period.

5-17-22 Chuo, Warabi City, Saitama Prefecture
Tel. 048-432-2477
Hours: 9:00 AM - 4:30 PM
Closed: Mondays, public holidays (Tuesdays if Monday is a public holiday, except November 3rd), New Year's holiday

Bank of Japan Institute of Financial Studies
numismatic museum

You can learn about the history of Japanese currency while having fun. Why not see the real gold coins of Hideyoshi and Ieyasu and feel their weight?

1-3-1 Nihonbashi Honkokucho, Chuo-ku, Tokyo (Inside the Bank of Japan Annex)
Tel. 03-3277-3037
Hours: 9:30 AM - 4:30 PM (Last entry at 4:00 PM)
Closed: Mondays (open on national holidays), New Year's holidays (December 29th - January 4th)
*Temporary closures may occur. For the latest information, please visit the website.

Historic Site: Sado Magistrate's Office Ruins

The government office portion of the magistrate's office, which was burned down in 1858, has been restored. The katsuba area on the premises also introduces the gold and silver ore dressing process.

1-1 Aikawa Hiroma-cho, Sado City, Niigata Prefecture
Tel. 0259-74-2201
Hours: 8:30 AM - 5:00 PM (last entry at 4:30 PM)
Closed: December 29th - January 3rd

道の駅越後出雲崎天領の里

In addition to being an interactive facility where you can learn about the history of Izumozaki, which flourished as a port for unloading gold and silver on Sado, the facility also houses a local products shop and a restaurant.

6-57 Amase, Izumozaki, Mishima-gun, Niigata Prefecture
Tel. 0258-78-4000
Hours: 9:00 AM - 5:00 PM (last entry at 4:30 PM)
Winter hours: December through March: 10:00 AM - 4:00 PM (last entry at 3:30 PM)
Closed: First Wednesday of the month (open every day in May and August)

Sekigawa Barrier on the Hokkoku Kaido Road History Museum

Sekigawa Checkpoint is a key point on the Hokkoku Kaido, the Golden Road. Why not experience the Edo period at the Road History Museum, a restored checkpoint?

272 Sekigawa, Myoko City, Niigata Prefecture
Tel. 0255-86-3280
Hours: 9:00 AM - 5:00 PM (Entry until 4:30 PM)
Closed: Winter (December 1st - April 9th)
Open daily during the opening period (April 10th - November 30th)

Issa Memorial Museum

The Issa Memorial Museum traces the life of Issa and displays his precious works and materials related to his commemoration.

2437-2 Kashiwara, Shinanomachi, Kamiminochi District, Nagano Prefecture
Tel. 026-255-3741
Hours: 9:00 AM - 5:00 PM, March 20th - November 30th (regular business hours)
Winter Hours: Open weekdays only from December 1st to March 19th
Closed: May, June, September, and the end of October (if the day falls on a weekend, the following Monday will be closed)

Tomi City Tourist Information Station

We provide tourist information for Tomi City and the surrounding area, event information, tourist bicycle rentals and bicycle sharing, free Wi-Fi, original goods for sale, and information on Unno-juku, the old Hokkoku Kaido road.

279 Tanaka, Tomi City, Nagano Prefecture, next to Shinano Railway Tanaka Station
Tel: 0268-62-7701
Hours: 9:00 AM - 5:00 PM
Closed: Wednesdays (reception desk), New Year's holiday (December 29th - January 3rd)

Former residence of the county magistrate of Annaka Domain

This restored mansion was the residence of the county magistrate of the Annaka domain, and is characterized by its main house, which has a curved-roof structure that is rare in the prefecture.

3-6-9 Annaka, Annaka City, Gunma Prefecture
Tel. 027-382-7622
Hours: 9:00 AM - 5:00 PM (last entry at 4:30 PM)
Winter (December - February): 9:00 AM - 4:30 PM (last entry at 4:00 PM)
Closed: Every Monday (except public holidays), New Year's (December 29 - January 3), and the weekday following a public holiday Monday

Roadside Station Nakayama Basin

This roadside station is perfect for a relaxing stay, and also features a hot spring with sauna (complete with indoor and outdoor baths), a direct sales store, a playground (with play equipment), a foot bath, and accommodation facilities.

2357-1 Nakayama, Takayama Village, Agatsuma District, Gunma Prefecture
Tel. 0279-63-2000
[Hours] [Hot Spring] 10:00 AM - 9:00 PM
[Direct Sales Store] 9:00 AM - 6:00 PM (April - November), 9:30 AM - 5:30 PM (December - March)
[Closed] [Hot Spring] 10th of each month (except the following weekday if it falls on a Saturday, Sunday, or public holiday)
[Direct Sales Store] December - March: Same as the hot spring. April - November: Open every day

Saitama City Museum

It is a popular museum among Saitama residents, where they can learn about the history of the Saitama area from primitive and ancient times to the present day.

2-1-2 Takahanacho, Omiya-ku, Saitama City, Saitama Prefecture
Tel. 048-644-2322
Hours: 9:00 AM - 4:30 PM
Closed: Mondays (except public holidays), days following public holidays (except Saturdays, Sundays, public holidays, and closed days),
New Year's holidays (December 28th - January 4th)

Historic Site: Sado Gold Mine

It will be registered as a World Heritage Site in July 2024. You can experience the 388-year history of gold and silver mining at the site of actual hand-dug tunnels from the Edo period and the Doyu-no-Warito, where the mountain appears to have been split open with an axe during the gold and silver mining process.

1305 Shimoaikawa, Sado City, Niigata Prefecture
Tel. 0259-74-2389
Hours: 8:00 AM - 5:30 PM (April - October)
8:30 AM - 5:00 PM (November - March)
Closed: Open daily. *Please check the official website for the latest information.

Joetsu City Museum of History

The permanent exhibition "The Capital of Echigo" traces the changes in the castle and the surrounding area, and introduces the history that led to modern-day Joetsu.

7-7 Honjo-cho, Joetsu City, Niigata Prefecture (inside Takada Castle Ruins Park)
Tel. 025-524-3120
Hours: 9:00 AM - 5:00 PM (10:00 AM - 4:00 PM December - March)
Closed: Mondays (or the following day if a national holiday falls on a Monday)
Days following national holidays, New Year's holidays (December 29th - January 3rd)
*Temporarily closed from October 21st (Tue) to 24th (Fri), 2025

Hontoka, Ojiya City's People, Town and Culture Co-Creation Center.

This facility provides a compact opportunity to learn about the history and culture of Ojiya, which has long flourished as a hub for the movement of goods and people.

1-13-35 Honmachi, Ojiya City, Niigata Prefecture
Tel. 0258-82-2724
Hours: 9:00 AM - 10:00 PM
Closed: 2nd and 4th Tuesdays of each month (if a national holiday falls on that Tuesday, the first non-holiday following that Tuesday), New Year's holiday period

Nagano Prefectural Museum of History

The permanent exhibition room is an immersive facility where you can trace the history from prehistoric times to modern times, allowing you to relive the lifestyles and environments of each era.

260-6 Yashiro, Chikuma City, Nagano Prefecture
Tel. 026-274-2000
Hours: March–November: 9:00 AM–5:00 PM (Last entry: 4:30 PM)
December–February: 9:00 AM–4:00 PM (Last entry: 3:30 PM)
Closed: Every Monday (Tuesday if Monday falls on a national holiday or substitute holiday), the day after a national holiday, and the New Year's holiday period

Komoro Takahama Kyoshi Memorial Park
Hokkoku Kaido Yorakan

This is a merchant's house built in the Edo period and associated with the haiku poet Takahama Kyoshi. The Komoro domain's coin storehouse has also been relocated to the site.

2-3-3 Yoramachi, Komoro City, Nagano Prefecture
Tel. 0267-23-8040
Hours: 9:00 AM - 5:00 PM
Closed: Tuesdays and New Year's holidays

Takasaki City History and Folklore Museum

Since its opening on October 1, 1978, the museum has been conveying a nostalgic lifestyle in a building that is a nationally registered tangible cultural property.

1058 Kamitakicho, Takasaki City, Gunma Prefecture
Tel. 027-352-1261
Hours: 9:00 AM - 4:00 PM
Closed: Mondays (open on public holidays), days following public holidays, and New Year's holiday period

Kanasana Shrine

It dates back to when Yamato Takeru enshrined flint and metal flint. It is a shrine that continues the primitive belief of worshiping the mountain itself, without a main hall.

751 Ninomiya, Kamikawa-machi, Kodama-gun, Saitama 367-0222Tel: +81-495-77-4537Open: 9:00 AM – 4:00 PMClosed: Open daily (No scheduled holidays)

Itabashi Ward Local History Museum

The museum introduces the history of Itabashi Ward. On the premises, you will find old houses and the relocated entrance of "Shinto-ro," a building that flourished in Itabashi-juku.

5-35-25 Akatsuka, Itabashi-ku, Tokyo
Tel. 03-5998-0081
Hours: 9:30 AM - 5:00 PM (last entry at 4:30 PM)
Closed: Mondays (except when Monday is a national holiday, the museum will be open and closed the following weekday), New Year's holiday

How to participate in the digital stamp rally (No personal information registration is required)